European Union (EU) legislation is acting as the primary driver for the European water and wastewater market for pumpseven as demand from eastern Europe promises exciting new growth potential.
Proactive operational efficiencies of municipal authorities and private water companies will overcome challenges related to investment flowsimproper water distribution and treatment infrastructurewhile supporting overall market expansion.
Frost & Sullivan finds that European Pumps in the Water and Wastewater Markets earned revenues of $1.48 billion in 2005 and estimates this to reach $1.84 billion in 2012.
At presentregions like eastern Europe and Iberia have poor networking with respect to water distribution and wastewater treatment. In particularthe impact of EU regulations will be intense on accession countries due to the short time frame for executing directives. Eastern EuropeIberia and parts of Italy and France are undertaking large-scale implementation of water treatment plants. The combined impact of all these factors will increase the demand for pumpsthereby providing the needed impetus for the growth of the pumps market in Europe.
Among the key challenges that manufacturers face are the high level of competition and the need to continuously invest in research and development. In Germany and others parts of western Europethe market is in the initial stages of maturitycreating a compelling need to be innovative and gain an edge over the competition.
As a resultthese areas will need augmented investments. Such investments will be vital to ensuring product differentiation and enable manufacturers to gain a competitive advantage.
Intensifying competition will compel manufacturers to consider competitive pricing and the provision of complete end-to-end solutions. Despite saturation in the larger regional market like Germanythe overall European market will witness slow and steady growth.
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