Qualcomm drives into consumer market

Paul Boughton

The Snapdragon platform is aimed at adding connectivity to consumer devices, so will include UMTS 3G, broadcast TV reception, WiFI wireless LAN and Bluetooth.

It is based around a 1GHz customised ARM- core designed by Qualcomm called Scorpion, paired with a 128 bit single-instruction, multiple-data capability and a 600 MHz digital signal processor to accelerate multimedia applications.

“Qualcomm is driving a shift that is taking place in portable electronics by adding ubiquitous connectivity with zero compromise for the user experience to an extended range of devices,” said Sanjay Jha, president of Qualcomm CDMA Technologies. “The Snapdragon platform represents the next stage of mobility, opening the door to new opportunities.”

The company has teamed up with Samsung, one of biggest customers, as the first user of Snapdragon. “Samsung has a long history of designing industry-leading devices that feature some of Qualcomm's most innovative technologies,” said Jongkyun Shin, senior vice president of the mobile R&D team of Samsung Electronics. “We are very excited at the prospect of raising the bar for mobility and breaking ground on new markets that do not exist today by leveraging the capabilities offered by Snapdragon.”

Snapdragon-based chipsets are scheduled to begin sampling in the third quarter of 2007.

For more information, visit www.qualcomm.com