Kia Motors will preview a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronics Show (CES) starting on Tuesday, January 8.
Kia’s interactive ‘Space of Emotive Driving’ exhibit looks to a future when autonomous driving is the norm and priority is given to improving the human mobility experience. Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (READ) System – a world’s first technology developed based on a joint research collaboration with the Massachusetts Institute of Technology Media Lab's Affective Computing group.
READ System can optimise and personalise a vehicle cabin space by analysing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology. The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more joyful mobility experience.
Albert Biermann, President and Head of Research & Development Division of Kia Motors, said, “We have developed the READ System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, the READ System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’, thereby providing an optimised human senses-oriented space for drivers.”