Canadian Geographic and Recycling Council of Ontario have partnered to launch Canada's commitment to rethink plastics through 10,000 Changes, an innovative plastic engagement program funded by the Government of Canada.
10,000 Changes emphasises the power of individual and collective action by empowering Canadians to create and commit to plastic waste reduction solutions. These solutions will help Canada move toward zero plastic waste by driving meaningful awareness and reductions in the amount of plastic that's produced, used, and discarded by Canadians.
"We all recognise that we have reached the tipping point in our history when it comes to waste, and specifically, plastic pollution," said Jo-Anne St. Godard, Executive Director, Recycling Council of Ontario. "10,000 Changes offers Canadians the information and tools they need make simple changes about plastics, specific materials and alternatives; and serves as a vehicle to recognise innovation, leadership, and most importantly, action to mitigate plastic waste."
"Canadians and Canadian businesses are concerned about the impact of plastic pollution on our environment," added John Geiger CEO of The Royal Canadian Geographical Society and Canadian Geographic Enterprises. "Through 10,000 Changes, Canadians now have a one-stop resource to learn about alternatives to plastic products that Canadian businesses are innovating to reduce our dependence on plastics."
Over the next 12 months, 10,000 Changes will offer a series of resources to help citizens, corporations and businesses reduce their plastic waste. As attitudes and actions continue to evolve, 10,000 Changes will provide important tools and resources to help shift behaviour through engagement. It will also provide Canadians with the tools they need to make informed decisions about plastics, and celebrate corporate innovation and individual action.