Reflective displays are 'brightest'

Paul Boughton

Liquavista is unveiling what it claims to be the world's brightest reflective displays. Based on its patented Heos display architecture, Liquavista's Colormatch offers exceptional colour brightness and a reflective performance of more than 50 per cent over an unlimited viewing angle.

Available in both low-cost, segmented direct-drive and active-matrix addressed modes, Colormatch provides revolutionary front-of-screen performance and versatility, with extremely low power consumption, an unlimited viewing angle and video-switching capability. In addition, the high reflectivity allows the display to be used in a wide variety of lighting conditions, ranging from dimly lit office environments to the bright illumination of a sunny day outside.

Colormatch displays will be available in a wide selection of vividly bright colours suitable for products such as MP3 players, watches, mobile phones, cameras, DVD players and automotive applications. The highly readable, natural displays will help Liquavista's OEM customers vastly improve the product experience of their consumers.

“How many of us have compromised our lifestyles to accommodate screens that do not operate effectively in either poor or strong lighting conditions?” asked Mark Gostick, Liquavista's CEO. “Our technology inaugurates a new world of screens that will revolutionise our lives with displays that are highly visible regardless of our whereabouts.”

The new displays also provide increased battery life because the 50 per cent reflectivity enables lower power usage. “With the increased use of multifunctional products, battery life is continually compromised. As products are used more frequently, the backlights quickly drain the battery power and decrease the time between charges”. In a survey conducted by TNS Research, a two-day battery life was top of the consumers' wish list for future all-in-one phone devices. “Just imagine being able to take a photo and view it immediately in bright sunlight,” states Gostick. “Liquavista's product range will be able to make this dream become a reality.

Colormatch is the first product platform based on Liquavista's Heos technology in which a display is produced using the principles of electrowetting to create a pixel modulator. The oil is coloured with a dyewhich enables the creation of a display when different pixels are independently activated to make an image.

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