The Type 1 Lotus Watch is the first wristwatch to be created by Lotus Design, the famous design studio responsible for all Lotus products, as well as numerous client projects.
The quartz analogue chronograph watch is described as being infused with Lotus core values through its appearance – which is highly technical, yet clean, stylish and elegant. However, the Type 1 Lotus watch is not a mere branding exercise; it was designed by Lotus Design, and boasts beautifully crafted components. These include an orange anodised aluminium crown guard mounted on a high-power black dial with the Lotus roundel, taking inspiration from precision automotive and race parts used in modern Lotus sports cars.
Reflecting on the design, Barney Hatt, principal designer of Lotus Design, and originator of the Type 1 Lotus watch, explains: “Lotus has always been about innovative engineering solutions presented in the most elegant form whilst avoiding superfluous detail. Highly machined aesthetic forms underline the precise nature of the watch, which are balanced by the use of tactile materials.”The watch features a high-precision quartz movement, a three-dial tenth-of-a-second stopwatch timing system (up to one hour) and a calendar mechanism. The stainless steel casing completes the technical flowing profile of the watch, and it is finished with an etched logo of Lotus Design on the rear of the case. This is equally complemented by a comfortable and durable high-density resin adjustable strap with a stainless steel buckle.
Speaking about the introduction of the first ‘in house’ designed Lotus watch, Russell Carr, chief designer of Lotus Design, explains: “This is the first time Lotus Design has had the opportunity to play such a significant role in the development of a non-automotive product. Whilst there are factors specific to watchmaking which we have had to learn, we wanted the Type 1 Lotus Watch to be essentially like our cars: to create desire through emotional and unique forms that remain honest to the functionality of the product.”
For more information, visit www.lotuscarswebstore.co.uk"