Survey finds more potential customers open to EVs

Louise Smyth

Electric cars are within a whisker of meeting the range demands of more than one in three UK motorists, new figures reveal.

Exclusive research by shows 37% of motorists cite up to 300 miles as the range that will entice them to buy a pure EV.

A growing number of models are within a handful of miles of delivering that distance on a single charge. So cars like the long range Hyundai Kona Electric – which can cover 292 miles – fall just eight miles short of the most common figure for consumers’ range ambitions.

Ever since the first electric cars appeared in the UK market, motorists have cited range anxiety as the main reason for holding off on an EV purchase. But improvements in technology are coming faster than many motorists realise, which means many don’t know their demands for range have already been met. asked more than 250 drivers, expressing interest in buying an all-electric car, what range would tempt them to take the plunge.

The surprise finding was that 37% of them no longer expect the equivalent range of an internal combustion engine. Instead they cite ranges between 50 and 300 miles on a single charge, which means the threshold for range anxiety has already been met by some mainstream electric vehicles.

Almost one in ten would-be EV adopters could already be tempted by other models, because they only demand a range of up to 150 miles – which means a car like the Volkswagen e-Golf now falls short by only six miles.

Another 28% of drivers demanded up to 400 miles on a single charge, a figure widely expected to be reached by new high-end models already in the pipeline. The remaining 35% of motorists will be waiting much longer for their range expectations of 400-1,000 miles to be met.

But the revelation that consumer expectations are so close to what is already achievable for 37% of would-be buyers spells a surge in demand when consumers realise the capabilities of some models.

Vicky Parrott, Associate Editor of, said: “With such focus on range anxiety, many have missed the technological improvements we’re seeing. We were surprised to find many drivers’ expectations were so close to what is already available to them.

“However, the matching of expectation and reality is fantastic news for those drivers who have been waiting for the moment these cars meet their needs on range.” also recently revealed that the total average mileage covered by most drivers in a typical week, including travel for social, leisure, shopping, school runs and commuting, falls well within the published ranges of the latest generation of electric cars.

The latest figures on consumer expectations for the range of an electric car tally closely with current real-world journey habits, which suggests a big surge in electric vehicle adoption is around the corner.


Recent Issues