Second China subsidiary for light simulation specialist

Paul Boughton

Optis, a leading software developer for the scientific simulation of light, human vision and physically correct visualisation, has announced the opening of a new subsidiary in China, Optis Beijing.

The company is keen to get closer to customers and to strengthen its position in the Chinese market. The main goal of the new  subsidiary in Beijing is to develop the local market and improve service quality with a focus on aerospace and defence. This new team will be led by M. Zhang Su, who previously worked as CEO for Anna-Oriental Software and COO for ESI China Corporation notably, and brings with him his valuable experience in software simulation and visualisation tools. This initial team of sales and application engineers is specialised in the deployment of new technologies and VR centres for aerospace, where the need of various simulators is constantly growing. M. Zhang Su says: “I am very pleased to have the opportunity to work with Optis and have the intention to make the most of my past experience to ensure the success of this new subsidiary.”

The creation of this second subsidiary completes the offer of the first subsidiary, Optis Shanghai, which was created in 2009 and currently employs 10 people, mainly focused on the automotive and electronic markets.

These two Chinese subsidiaries will work collaboratively to get closer to ever-increasing customer base, putting the best of Optis’ performances at their service and answering each and every one of their needs. Jacques Delacour, CEO and OPTIS founder, declared: “Asia currently experiences a very strong economic growth and China most particularly is actively getting equipped with new systems using virtual reality. Most Chinese industrials are looking forward to take a giant leap and update their previous production systems with brand new infrastructures and virtual reality systems and centres. By doing so, they want to ensure the best quality for their products while greatly increasing their productivity.” With its two subsidiaries in China and its subsidiary in Tokyo, Japan, Optis is eager to create an Asian cluster and reinforce its leading position in Asia to further assist companies in a broad range of fields, from automotive to electronics through aerospace and defence.